More and more Filipinos are beginning to shop online, according to the results of MasterCard’s Online Shopping Behavior Study 2012 in 14 Asia Pacific countries. Owning items has become an expression of self-identity for a lot of consumers which has helped to increase shopping as a lifestyle (Dittamar, Consequently, the objectives of this research are as follows:- o To provide an archive of past research points related to studies of E-Marketing. The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this ... We reviewed studies that had similar aims and paid particular attention to their results. Yup—online shopping is huuuge in the Philippines (and it’s consistently growing at an incredible pace). Before you visit your favorite shopping site, why don’t you check out some of the Filipino online store first? 1. The study, which analyzed the shopping habits of 1,504 people from ages 18 and above in the Philippines, revealed that even when people go to a physical store to shop… Another local retailer that goes online this year is Atoz which sells electronic devices, stationeries, groceries and sundry goods (Atoz, 2015). 1979 – It all began when Michael Aldrich ‘invented’ online shopping. You might find something interesting. Don’t forget to shop on these online shopping sites during the hottest sales events! It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. Local Studies in the Philippines Local studies in the Philippines play a significant role in the study and understanding of the Filipino‟s identity and past. According to a survey conducted by Rakuten Insight, 41 percent of the respondents stated they purchased more online during the COVID-19 pandemic in the Philippines as of May 2020. Lazada. The Asia Regional Integration Center (ARIC) is an ongoing technical assistance project of the Economic Research and Regional Cooperation Department (ERCD).Following the 1997/98 Asian financial crisis and the contagion evident around the region, ADB was asked to use its knowledge-based expertise to help monitor the recovery and report objectively on potential vulnerabilities and policy solutions. Studies enlighten that both value added and entertainment information should be incorporated with web based stores that instigate for online shopping tendency to customers16,19. The Visa eCommerce Consumer Monitor 2014, which revealed insights into the behavior and spending habits of Filipino consumers, showed nine out of 10 Filipino consumers go online to shop at least once a month. Online shopping is the process consumers go through when they decide to shop on the Internet. That figure would mean online grocery accounted for just 0.2 percent of the country’s total grocery market (online and offline) in 2018, which IGD Asia puts at US$53 billion. Monthly Traffic Estimate: 880,000. Apart from the well-known Black Friday (November 24) and Cyber Monday (December 2), Philippine merchants regularly hold sales too on double-digit dates such as 9.9 (September 9), 10.10 (October 10), 11.11 (November 11), and 12.12 (December 12). 7. The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. The literatures so far reviewed relates to the studies conducted outside India especially in the United States where the online shopping is a big hit. MANILA, Philippines - More Filipinos are turning to online shopping, a recent study by Visa showed. 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