After an in-depth study of the swot analysis of Coca Cola, we have realized that Coca-Cola is indeed the world’s top soft drink manufacturing company. Wide variety of Coca-Cola products is sold in the restaurants, stores and vending machines over 200 countries. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. Both of these soft drinks brands have got a fierce history among them. Therefore, it presents a great opportunity for the company to launch clean water and health drinks. The Coca Cola Company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. That’s how the competitor brand has got a competitive edge over Coca-Cola. He's been writing on various platforms since 2014. PESTLE analysis is a framework which is imperative for companies such as Coca Cola, as it helps to … Although Coca-Cola has a large product portfolio; but it isn’t diversified. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. COCA COLA Logo. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. John Stith Pemberton laid the foundation of the company on May 08, 1886. If coca-cola does so, it would increase the market share in the new markets. The brand hasn’t launched any marketing campaign to address this issue. Our experts write professional case studies on any given topic & we guarantee top scores, 100% plagiarism-free work, 24 hours support online & … The company is founded in 1892 by John Stith Pemberton, Asa Griggs Candler and headquartered in Atlanta, Georgia. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. It is the beverages leading brand which is not affected by political or economic changes. Changes in established laws may prevent Coca Cola from distributing drinks. However, cultural factors do play a vital rol… It’s also one of the world’s most selling soft drink in history. They must meet regulations, given by the government, to put products on store shelves. Dealing with such type of analysis assignments can be confusing and difficult to write and therefore we are providing help in the analysis of Coca-Cola Company in SWOT and PESTLE analysis. When we talk about carbonated soft drinks, Pepsi and Coca-Cola are the two world’s largest drink manufacturing companies. Info: 2679 words (11 pages) Essay Published: 6th Dec 2017 in Business. The unique taste of Coca-Cola has attracted people of every class. Countries like the Middle East, Asia, and Africa where the climate stays warm and hot mostly throughout the year. SWOT ANALYSIS OF Most extensive beverage distribution channel. Many other critics claim that Coca-Cola uses pesticides and other dangerous chemicals to clean the water. But the healthy product criticism and the wave of a healthy diet is real and serious, the company should focus on that to address this issue. Today, we’ll discuss the swot analysis of coca cola that how internal factors are impacting the growth and performance of the company. Reference this Share this: Facebook. According to Forbes, there are approximately more than 86200 employees are working for Coca Cola by the end of 2020. The company sells products of 500 different brands with a product range of 3900 beverages. Currently, James Quincey is the CEO of this mega corporation. Coca Cola products are at the mercy of the FDA. Many environmentalist NGOs and Greenpeace organizations are criticizing the brand for not using recyclable packaging bottles. Accounting, taxes, internal marketings, and changes in labor laws can affect Coca Cola in this way. Coca-Cola, Zico, Diet Coke, Glaceau Vitamin Water, Coke Zero, Suge, Ciel, Sprite, Glaceau Smartwater, Dasani, Simply Beverages, Powerade, Del Valle, Odwalla, Fanta, Minute Maid, Fair Life, Mello Yello, Georgia, Honest Tea, and Gold Peak Tea are some of the main products and services of the company. The company has kept the formula of coca-cola a trade secret throughout all this time. Certain factors influence the particular significance of the firm. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Coca-Cola Company if it is situated in unstable political environment. In conclusion this report showed the complete overview of the coco cola company and it also evaluates the different analysis of Coca Cola Company. Coca leaves and Kola nuts are the two major ingredients of Coca-Cola. From bars to hotels, shops to offices, homes to restaurants, Coca Cola is easily available. On the other, Pepsi offers foods and snacks along with soft drinks and beverages. Ahsan Ali Shaw is an accomplished "Business Writer and Public Speaker." Most importantly, it would attract the health and diet conscious market towards the brand. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. It would help the company to avoid criticism. According to an estimate, Coca-Cola has spent approximately more than 4.1 billion US dollars on marketing and advertisement in 2019. According to an estimate conducted by macrotrends.com, the annual revenue of Coca-Cola is 33.471 billion US dollars by the end of 2020. LinkedIn. The company has dominated the market share for decades. Complete version of Coca Cola PESTEL analysis containing discussion of remaining factors is available in Coca Cola Company Report. Apart from the regulations from the US government, Coca-Cola has to face tax regulations, international trade laws, and fines of non-compliance, labor laws, and other laws of different countries. Such claims are negatively impacting the company. The brand has published many recreational and experimental recipes over the years. ; Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is true that the laws of every country varies and affects the brand image directly. That’s why the company has attracted a lot of customers from health-conscious customers. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca Cola operates in the global environment. Today, the world market has grown highly globalized. The cost of fuels and other transportation expenses play a very important role in impacting profitability. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Coca Cola PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Coca Cola Analysis | SWOT and PESTLE. After the software was updated the phone started having problems. It doesn’t matter wherever you are, visit any retail store and you can easily buy Coca-Cola across the world. Coca Cola' advertising expenses accounted for more than $3 billion in 2012 and increased firm's sales and brand recognition. The assignment help is offered … The company should partner up and merge with other food, snacks, and drink companies like Nestle and Starbucks. According to a study that the American people are emotionally connected with Coca-Cola, it means that the brand has made them feel happy. Swot and pest analysis of coca cola zero; Swot and pest analysis of coca cola company; Pest and swot analysis examples. It’s one of the brand’s most successful acquisitions. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. It is also the most widely recognized brand , with a Business Insider study revealing that a staggering 94% of the world population recognizes the red and white logo. Coca-Cola should follow its competitive brand Pepsi of launching new and healthy food items and other products. The analyses include SWOT and PEST analyses form the journal articles. The global environment subjects a corporation to several pressures. Asa Griggs Candler, a businessman, bought the brand and led the company to its market dominance throughout the 20th century and up till now. Strengths in the SWOT of Coca Cola. If you want to learn about the external factors of the company, check out the pestle analysis of Coca-Cola. The company has reached more than 200 countries across the world. When we consume these drinks consistently, it results in the form of two major health issues; diabetes and obesity. According to an estimate, Coca-Cola is serving approximately 9 billion worth of the company’s products to customers every day. It shows the company’s commitment to growth. Here’s the pestle analysis of Coca Cola as follows; Political Factors Impacting Coca Cola As we know that Coca-Cola is one of the world’s soft drink manufacturers. Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. Pepsi is the direct and most obvious competitor to Coca-Cola. Coca Cola is a renowned beverage brand in the world right now. Like Starbucks, Nescafe, Juices, Lipton, Tropicana, Costa-Coffee, and others. Carbonated soft drinks contain a high level of sugar in them. SWOT and PESTLE Analysis is his area of expertise. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. Swot analysis of Coca Cola. Despite all the success Coca Cola has a declined revenue in 2018 which shows the negative impact of dynamic external environment in those markets where it is operating. It’s also the reason that the customers are loyal to the brand. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. PESTEL analysis provides great detail about operating challenges The Coca-Cola Company will face in prevalent macro environment other than competitive forces. Therefore, the company must come up with a new and advanced supply chain system that would minimize the risk and cost factors. According to a study conducted by Business Insiders, approximately 94% of the total world’s population immediately recognizes the red and white logo of the company. 2 3. The company offers coffee, tea, dairy-based products, juices, drinks, and beverages. Check out his videos on YouTube at https://www.youtube.com/c/shawaa If you continue browsing the site, you agree to the use of cookies on this website. The estimated brand value of Coca-Cola is approximately more than 79.96 billion US dollars. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. According to the annual ranking conducted by Interbrand, Coca-Cola ranks as the world’s 3rd global brand. Now, imagine the most efficient and advanced distribution network of the company that has been delivering its products worldwide. • The Coca-Cola SWOT analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its weaknesses and address threats from the external environment. Coca Cola is a mogul, but falling behind serious trends. All of these policies and regulations increase the cost of the company. SWOT Analysis of Coca Cola | Coca Cola SWOT Analysis. The opportunities and the threats facing the company are also discussed in detail. It’s because of the unique taste of the company’s product that the customer couldn’t substitute it with other brands. Even they’re forcing Coca-Cola to launch single-use organic plastic bottles that are environmentally friendly. WhatsApp: +923401882219. Coca Cola has been struggling from many time and the environmental factors resulted in the global business to provide revenues and profits. Brand Equity – Interbrand in 2011 awarded Coca cola with the highest brand equity award. According to the brand equity award organized by Interbrand, Coca-Cola has won the highest brand equity award in 2011. Coca-Cola is a multinational global brand and the company is operating its business across the world. The target market of every demographic and lifestyle is familiar with the taste of the cola brand. Coca Cola serves more than 200 countries and more than 1.7 billion servings a day. Coca-Cola runs and owns many drink water brands like Kinley. It’s not just only one product. The product portfolio of coca-cola is very large. Coca-Cola was established in 1886 in Atlanta by John Pemberton. It has always been challenging for the company. Customer loyalty. 1. It aims to identify Coca-Cola’s strengths and weaknesses. swot analysis of coca cola The ‘SWOT’ analysis is a method used to evaluate the strengths, weaknesses, opportunities and threats involved in an organization (Gürel and Tat, 2017). Pepsi is one of the main competitors of Coca-Cola. Coca-Cola SWOT Analysis. Thousands of people consume the cola drink every second of every day across the world. The continuously changing environment, technology, and competition forces Coca-Cola think strategically and … The company keeps launching different types of marketing campaigns to connect with its customers. 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