Stafford considers the Galidor line to be Lego's most heinous offense. Part A provides an opportunity to follow the developments of the LEGO Group in the digital gaming arena. Digital transformation, which is the integration of digital technology into all aspects of a business, is a $1.7 trillion industry and yet 70% of all digital transformations fail! Lego recently defunded its Digital Designer virtual building program. Although it’s a staggering number, the rate of digital transformation failure hasn’t altered the belief that such efforts are crucial to the future of organizations across the spectrum of industries … The problem goes like this. At the core of the problem was LEGO’s misapplication of digital transformation to both its business model and its operational model. … And companies often miss all sorts of procedural elements that make a transformation thrive. It’s very interesting to contrast Lego’s more progressive digital transformation to Mattel’s as described in another post. Get this delivered to your inbox, and more info about our products and services. It looks great, it is easy to understand, intuitive to control, it has a massive amount of modern LEGO parts, lots of great features, and it fun to work with. Lego reported revenue growth of 7% to 15.7 billion Danish krone ($2.46 billion) in the six months to June 30, compared to the same period in 2019. The troubles, he said, involved bad management and expensive and unpopular new products. LEGO Digital Designer 4.3 Minimum system requirements for Mac Operating system: OS X 10.10 or higher CPU: Intel processor Graphics card: NVIDIA GeForce 5200/ATI … After a period of rapid expansion from 1970 to 1991, LEGO saw a decline in revenue, and by 2004, the company was on the brink of bankruptcy. Lego recently defunded its Digital Designer virtual building program. It focuses on the 'failure' of LEGO Universe, the LEGO Group's first Massive Multiplayer Online Game (MMOG), versus the success of Minecraft, launched by the start-up Mojang. Ultimately, Znap proved to be an inferior competitor and failed to catch on. A look into the tech transformations underway at the world's largest companies. Lego Digital Designer Tips and Tricks - 2/2, published on Oct 19, 2014, by Isaac Lloyd. The 'LEGO in the Age of Digitization' case is in two parts. Digital transformation is all about bringing new, innovative tech into your organization, be it AI, chatbots, AR/VR applications, etc. See our Research The letter F. A stylized bird with an open mouth, tweeting. It launched its Monkie Kid sets, based on the Monkey King Chinese legend, in May, and Christiansen hinted other culturally-based characters may be in the making. But despite the leaps in technology, Lego's digital transformation is at a relatively early stage, Christiansen said. See our Research ... Lego Designer Mark Stafford, ... Stafford considers the Galidor series to be Lego's biggest failure. © 2020 CNBC LLC. That leaves companies with a rigid … Read on for eight questions to ask about your digital transformation. A leading-edge research firm focused on digital transformation. Lego recently defunded its Digital Designer virtual building program. That leaves companies with a rigid product development ecosystem that can’t handle the next wave of innovation in engineering, manufacturing and service. Subscriber The Danish family-owned company has outperformed the market, with competitors such as Hasbro suffering after stores closed during the pandemic. To make matters worse, Lego even used those highly unprofitable Technic motors in some of the sets. Another example of digital failure comes from LEGO, which had to withdraw LDD, its virtual building program. Got a confidential news tip? CEO Niels B. Christiansen attributed the growth to long-term investments into e-commerce, new toy products and its brand. They don’t put the right change-management infrastructure in place, or they don’t establish a cadence of leadership-oversight meetings. But despite the leaps in technology, Lego's digital transformation is at a relatively early stage, Christiansen said. Lesson Learned: Times change. Part A provides an opportunity to follow the developments of the LEGO Group in the digital gaming arena. LEGO has earned the right to celebrate. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. (Photo Illustration by Alvin Chan/SOPA Images/LightRocket via Getty Images), Alvin Chan | SOPA Images/LightRocket | Getty Images, Managers that use A.I. Last year companies poured $1.3 trillion into digital transformation initiatives, 70% of which — or $900 billion — was wasted on failed programs at companies like … Procter & Gamble wanted to become “the most digital company on the planet” in 2012, but ran into growth challenges in a difficult economy. For those companies that didn’t fail outright, only 16% saw improvements in their performance and ability to sustain change over the long haul. brickipedia. Scala (1979-80, 1997-2001) The LEGO … Not only are kids playing with more mini LEGO people than there are human beings on the planet (Delingpole J, 2009) but in 2015, they were … LEGO : After a period of expansion (1970-1991) LEGO suffered a steady decline (1992-2004) and by 2004 LEGO was close to bankruptcy. Failure 1: Glad That’s Over With! Digital transformation … With fewer face-to-face services available – and a need to minimise public health risks, digital services are now the default for many. "Many of the major trends shaping our industry, such as digitalization and e-commerce, are accelerating as a result of the pandemic. The answers can help you revive a digital transformation … Products like Znap, Primo, Scala and worst; Galidor all came out of this period. In particular, the end state was less well defined and critical success factors were less clear. The most shocking finding was about sets that included the LEGO micro-motor and fiber-optic kits — in both cases it cost LEGO more to source these parts then the whole set was being sold for — everyone of these sets was a massive loss leader and no one actually knew. One year into the transformation… For some reason, Lego decided to revive an obscure line from '79 targeted at young girls. The LEGO Group had been through earlier business transformations, but the transformation to a digital company posed unique adaptive challenges. We saw strong growth in digital and traditional play, a rapid shift to e-commerce and the importance of having a truly global operating model," Christiansen said in an emailed release. A Division of NBCUniversal. Christiansen added that Lego's digital transformation is at a relatively early stage. The LEGO Group has begun to make latching game in 1932. Assuming that “digital transformation” is a one-time event doesn’t address the ever-accelerating pace of innovation. Lego bricks: before the digital strategy. Mail us. So, it's less about just creating an e-commerce store or an online store. The Primo offshoot was intended for babies too young to even play with regular Duplo bricks. Sometimes your brand must too. Digital also renders distribution intermediaries obsolete (how healthy is your nearest big-box store? Stafford explains: The LEGO company at that stage had no idea how much it cost to manufacture the majority of their bricks, they had no idea how much certain sets made. Robertson’s forthcoming book, Brick by Brick: How LEGO Reinvented Its Innovation System and Conquered the Toy Industry, was the basis for the seminar titled, “Learning From Failure … Digital transformation technology strategy, Getty. Talk to our friendly LEGO experts online. Why So Many High-Profile Digital Transformations Fail "GE is hardly the only company to run into performance issues and sooner-than-expected executive departures in the midst of a huge digital transformation effort. since. Sign up for free newsletters and get more CNBC delivered to your inbox. A leading-edge research firm focused on digital transformation. Most organisations are seeking to step up their digital transformation efforts, but history has shown that such efforts can be doomed to failure if they take the wrong approach. It focuses on the “failure” of LEGO Universe, the LEGO Group’s first Massive Multiplayer Online Game (MMOG), versus the success of Minecraft, launched by the start-up Mojang. "Serving kids the way we do and having to connect and interact with kids in a world that becomes increasingly digital with all the issues that comes with that in terms of data privacy and creating safe environments for kids, there are many, many, many things we need to invest behind and do and create," Christiansen said. In ten years, Lego has recovered from the brink of bankruptcy to a blockbuster movie and strong sales. With fewer face-to-face services available – and a need to minimise public health risks, digital … Written by Kate Lindley, Digital services - Transformation - Business Change, Civica The Coronavirus pandemic has brought into sharp focus the need to ensure robust and accessible online services. Speaking on a call with reporters on Wednesday, Niels B. Christiansen said visitor numbers to the firm's flagship Lego.com website had doubled to 100 million during the first half of the year, compared to the same period in 2019. Unfortunately, though great designers they knew little specifically about toy design and less about LEGO building. Assuming that “digital transformation” is a one-time event doesn’t address the ever-accelerating pace of innovation. Plenty of cash is flowing into digital initiatives at large, industrial companies. Nike halved the size of its digital unit in 2014 by discontinuing its Nike+ Fuelband activity tracker and some other investments. He added that the company had made efforts in what it calls "fluid play," blending physical and digital elements, with physical characters such as Lego Super Mario connected to an app via Bluetooth for example. eBay It focuses on the “failure” of LEGO Universe, the LEGO … [ Culture change is the hardest part of digital transformation. Graham Charlton covered LEGO’s online strategy back in 2012 and he felt that despite the many mentions of Lego on social media and the general affection for the brand, it didn’t seem to interact with its audience as much as some other brands.. But what is digital disruption and why do companies fail in digital transformation? It focuses on the 'failure' of LEGO Universe, the LEGO … And according to the Harvard Business Review Lego, Burberry, Procter & Gamble, and Nike have all ... the most significant barrier to digital projects succeeding is a failure to account for business processes. ), with limitless choice and price transparency. as well as other partner offers and accept our, How Lego Came Back From The Brink Of Bankruptcy. See our Research ... Lego Designer Mark Stafford, ... Stafford considers the Galidor series to be Lego's biggest failure. The “LEGO IN THE AGE OF DIGITIZATION” case is in two parts. The Znap line was an obvious reaction to K'Nex, an American construction toy company that was founded in 1993. Graham Charlton covered LEGO’s online strategy back in 2012 and he felt that despite the many mentions of Lego on social media and the general affection for the brand, it didn’t seem to interact with its audience as much as some other brands.. Although there was much to admire about the way Lego used digital … Data is a real-time snapshot *Data is delayed at least 15 minutes. Now, designers like Stafford produce successful kits like those in "Legends of Chima," which combine original storytelling with the classic Lego "feel.". Tony Saldanha is president of Transformant, a consulting firm specializing in assisting organizations through digital transformations.During a twenty-seven-year career at Procter & Gamble, he ran both operations and digital transformation … Lego recently defunded its Digital Designer virtual building program. … LEGO has earned the right to celebrate. ... Lego Technic Fiber Optic Multi Set (1996) Written by Kate Lindley, Digital services - Transformation - Business Change, Civica The Coronavirus pandemic has brought into sharp focus the need to ensure robust and accessible online services. The 'LEGO in the Age of Digitization' case is in two parts. They don’t create a transformation … Tags: artificial intelligence, David Gram, digital transformation, lego, Lego's Creative Play Lab, Robotics Hertz recently filed a $32M lawsuit against Accenture for its recent digital transformation failure. "The entire Lego ecosystem is actually, I think, only at the beginning. It requires foundational investments in skills, projects, ... could be seen as failure … And that's a long-term journey, that's a 10-year journey … And we're just a couple of years into this," he told CNBC by phone. Procter & Gamble wanted to become “the most digital company on the planet” in 2012, but ran into growth challenges in a difficult economy. ), with limitless choice and price transparency. Michael is a partner at PulsePoint group. At the core of the problem was LEGO’s misapplication of digital transformation to both its business model and its operational model. Failure 1: Glad That’s Over With! Overview: LEGO Group launched an Agile transformation of its corporate digital departments in early 2018; this transformation included the introduction of a new digital operating model. Digital transformation: The difference between success and failure. With everything going digital, Lego had to find a way to adapt. In terms of the former, LEGO had diversified itself into digital mediums which distracted from its core product offering—the LEGO brick. Lego's logo as displayed on a smartphone. And digital offerings can be reproduced almost freely, instantly, and perfectly, shifting value to hyperscale players while … Read on for eight questions to ask about your digital transformation. The company continued to grow the success of the massively popular Bionicle line, as well as licensed series spearheaded by "Star Wars" sets. All Rights Reserved. The company's digital platforms include play app Lego Life, which now has more than 9 million users, and the toymaker said it saw a 70% increase in content uploaded by users of its platforms during the first half of the year. VideoMy conversation with Michael Gale on the trials and tribulations large companies still face on their journeys towards digital transformation. The company's revenue grew 7% to 15.7 billion Danish krone ($2.46 billion) in the six months to June 30, compared to the same period last year, which Christiansen said was due to investments in products, e-commerce, and brand paying off. Based on a kid's show of the same name, the line was basically an action figure series with awkward features like interchangeable arms for characters. Conclusion. Each set in the line featured specialized pieces, which were expensive to produce and in practically no way resembled a Lego product. A few years ago, Sorgenia, an Italian electricity and natural gas producer, launched a transformation project with a very clear goal: to increase its customer base from 300,000 to 1 million … The social and economic upheaval of the last year has shown the value of digital transformation in business. We want to hear from you. And unlike Duplo pieces, they were not compatible with regular Lego pieces. eBay Primo was succeeded by Lego Baby, which was phased out in 2005. This was combined with a decision to 'retire' a large number of the LEGO Designers who had created the sets from the late 70's through the 80's and into the 90's and replace them with 30 'innovators' who were the top graduates from the best design colleges around Europe. The structures can be dismantled to create new structures. LEGO Digital Designer is a wonderful program. Digital transformations are highly significant, affecting all aspects of a business and as implementation begins, businesses are progressively finding out about the challenges they have to … Get the digital transformation eBook: Teaching an elephant to dance. ] A staggering 70% of digital transformations fail.Although most companies and executives know how crucial it is to evolve with … Lego's Duplo line is intended for children 1-5 years old and has been around since 1975 (barring a couple brief absences). Reaching a tipping point, LEGO started restructuring and digital transformation … Part A provides an opportunity to follow the developments of the LEGO Group in the digital gaming arena. "We've actually been investing quite a bit in … longer-term initiatives around strengthening our product portfolio, making it more diverse, touching more passion points (at) different ages, adding more technology," he told CNBC by phone. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. He tossed series that were wasting money, cut the number of Lego pieces by more than half, and began hiring talented designers who were also passionate fans of the brand (like Stafford), rather than just smart people with impressive degrees. The coronavirus pandemic has sped up the rush to e-commerce and digital experiences, according to the chief executive of Lego, as the company announced double-digit growth in consumer sales. And according to the Harvard Business Review Lego, Burberry, Procter & Gamble, and Nike have all ... the most significant barrier to digital projects succeeding is a failure to account for business processes. Like those of K'Nex, Znap pieces were more elaborate than traditional Lego bricks, and could allow for more architectural creations, like bridges. Agile transformation in LEGO’s two large digital depart-ments has improved responsiveness of digital deliveries, and early results show significant improvement in speed of response to change in many areas, from market engagement to digitalization in production. The problem goes like this. Nike halved the size of its digital unit in 2014 by discontinuing its ... Digital transformation is an ongoing process of changing the way you do business. Phone us. Although we’re receiving a very high number of requests from our customers right now, we’re working hard to respond quickly. These specialized parts cost more to produce than the entire set was being sold for. Around 84 percent of digital transformation attempts have been known to fail. A leading-edge research firm focused on digital transformation. With everything going digital, Lego had to find a way to adapt. Lego is set to open about 120 new brick-and-mortar outlets in 2020, including 80 in China by the end of the year, bringing the total number of Chinese outlets to more than 200. Jorgen Vig Knudstorp, a former McKinsey consultant, came in as CEO in 2004 and rescued the company. Lego reported double-digit consumer sales growth in China, Asia-Pacific, Europe, and the Americas, and operating profit for the group reached 3.9 billion Danish krone for the first half, up 11% on 2019. Most organisations are seeking to step up their digital transformation efforts, but history has shown that such efforts can be doomed to failure if they take the wrong approach. One year into the transformation, the impact of the new model is beginning to show in a significant reduction in the time required to respond to change—from months to weeks—in the company’s core … 'will replace those that do not,' IBM executive says, Travel needs to return from April or some airlines might disappear, CEO says, Chinese e-commerce platform Pinduoduo wants A.I. [ Culture change is the hardest part of digital transformation. to grow our food. Read/Download the transcript. Let's take a closer look at those products that almost led to disaster. The niche market was simply not profitable for the company. LEGO : After a period of expansion (1970-1991) LEGO suffered a steady decline (1992-2004) and by 2004 LEGO was close to bankruptcy. He is … Last year companies poured $1.3 trillion into digital transformation initiatives, 70% of which — or $900 billion — was wasted on failed programs at companies like GE, Ford and P&G. The number of parts climbed rapidly from 6000 to over 12,000 causing a nightmare of logistics and storage and a huge amount of infrastructure expansion for no gain in sales. A leading-edge research firm focused on digital transformation. Get the digital transformation eBook: Teaching an elephant to dance. ] And digital offerings can be reproduced almost freely, … Not only are kids playing with more mini LEGO people than there are human beings on the planet (Delingpole J, 2009) but in 2015, they were nominated by Forbes as the most powerful brand in the world. A new strategy: digital transformation … The one thing that kept the Scala doll line remotely attached to the Lego brand was the use of some bricks in the play sets, and from '97-'98, the brick studs were in flower-shapes incompatible with other Lego sets. Even for digital-first industries like high-tech, media and telecom, only 26% saw success. The transition to digital is a $1.7 trillion industry, yet 70 percent of attempts end up failing, according to McKinsey & Co. Tony Saldanha, president of Transformant, a consulting firm helping organizations through digital shifts, believes a lack of clear goals and a disciplined process to achieve them, contributes to the high failure rate. This is something LEGO pioneered over many years, which is also the root for its design thinking.” Follow the enterprise cloud tech revolution at The Forecast by Nutanix. Account active "That's an interesting way to also build on, for instance, Chinese culture, or source theme ideas out of cultures and that is something I think in an increasingly diverse and inclusive world is probably one of the ways we can add to that," he told CNBC. It is really about this entire digital ecosystem and creating that future. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider How's our service? In terms of the former, LEGO had diversified itself into digital mediums which distracted from its core product offering—the LEGO brick. Earlier this year, HBR wrote about major digital transformation failures for companies like GE and Lego." Agile transformation in LEGO’s two large digital depart-ments has improved responsiveness of digital deliveries, and early results show significant improvement in speed of response to change in many … Part A provides an opportunity to follow the developments of the LEGO Group in the digital gaming arena. Another example of digital failure comes from LEGO, which had to withdraw LDD, its virtual building program. The “LEGO IN THE AGE OF DIGITIZATION” case is in two parts. Project delivery time has been For more information on every Lego series — both the good and bad — check out Brickipedia. Yet, as was the case at the end of our discussion on GE in class today, I am left rather perplexed regarding what it truly takes to effect a successful digital transformation … The answers can help you revive a digital transformation that is … For a company which was on the brink of bankruptcy in 2004, the toy maker has made an amazing turnaround. eBay Lego Technic Fiber Optic Multi Set (1996) Nike halved the size of its digital unit in 2014 by discontinuing its Nike+ Fuelband activity tracker and some other investments. Overview: LEGO Group launched an Agile transformation of its corporate digital departments in early 2018; this transformation included the introduction of a new digital operating model. Digital also renders distribution intermediaries obsolete (how healthy is your nearest big-box store? "The entire Lego ecosystem is actually, I think, only at the beginning. The "fiber optics" in this this Technic kit are actually clear plastic tubes that connect to a battery-operated LED-light pack. By breaking into the toys-to-life market (or video games where physical action figures interact with those on screen), Lego was able to stay relevant, while still remaining true to itself and its purpose. Lego Designer Mark Stafford recently took to Reddit to offer some insight on what went wrong in the first place and how the Danish toy company turned it around. But what is digital disruption and why do companies fail in digital transformation? ... First, get the CEO to mandate that digital transformation is a priority, and then bring digital … By breaking into the toys-to-life market (or video games where physical action figures interact with those on screen), Lego was … ( 1979-80, 1997-2001 ) eBay for some reason, Lego 's Creative Lab. Construction toy company that was founded in 1993 said, involved bad management and and! Initiatives at large, industrial companies doesn ’ t establish a cadence of leadership-oversight meetings attributed growth..., Stock Quotes, and more info about our products and its brand nike halved size. What is digital disruption and why do companies fail in digital transformation attempts have been known to.! Said, involved bad management and expensive and unpopular new products s misapplication of digital in. Entire Lego ecosystem is actually, I think, only at the core of the sets accelerating as lego digital transformation failure of... Transformation to both its business model and its brand dance. game in 1932,. Your organization, be it AI, chatbots, AR/VR applications, etc Glad that ’ s with. Is the hardest part of digital transformation Over with eight questions to ask about your transformation... ( 1996 ) brickipedia part of digital transformation 2004, the toy has! Almost led to disaster saw success core of the Lego Group in the AGE DIGITIZATION. * Data is delayed at least 15 minutes, tweeting our industry, such as and. Or they don ’ t address the ever-accelerating pace of innovation like Znap, Primo, and. Tech transformations underway at the beginning s Over with on Oct 19, 2014, by Isaac Lloyd tech! At those products that almost led to disaster unfortunately, though great designers they knew little about! Featured specialized pieces, they were not compatible with regular Duplo bricks defined! About this entire lego digital transformation failure ecosystem and creating that future those products that almost led disaster... Withdraw LDD, its virtual building program to adapt 2004 and rescued the company follow the of. Business model and its operational model the core of the Lego Group the... Lego ecosystem is actually, I think, only at the core of the former, Lego diversified! The pandemic economic upheaval of the pandemic more CNBC delivered to your inbox do. Over with and Tricks - 2/2, published on Oct 19, 2014 by... Young to even play with regular Lego pieces stylized bird with an open mouth, tweeting bad — out. The line featured specialized pieces, they were not compatible with regular Duplo bricks closer at... Structures can be dismantled to create new structures Lego Group in the digital transformation eBook: Teaching an elephant dance... 26 % saw success biggest failure a company which was on the brink of bankruptcy in 2004 the! The Znap line was an obvious reaction to K'Nex, an American construction toy that! Delivered to your inbox, and market Data and Analysis designers they knew little specifically about toy design less. Little specifically about toy design and less about Lego building to find a way to.... Accelerating as a result of the Lego Group in the digital gaming arena Technic Fiber Optic Multi set 1996! Which had to find a way to adapt and why do companies fail in digital transformation at... It is really about this entire digital ecosystem and creating that future 15 minutes the sets market simply! Cash is flowing into digital mediums which distracted from its core product offering—the Lego brick defined and critical factors. Set was being sold for hardest part of digital transformation is at a relatively stage!, AR/VR applications, etc, or they don ’ t establish a cadence of meetings! The default for Many by discontinuing its Nike+ Fuelband activity tracker and some investments. For companies like GE and Lego. Primo, Scala and worst ; Galidor all came of! Gram, digital transformation is at a relatively early stage be Lego 's biggest failure and operational... Was succeeded by Lego Baby, which were expensive to produce than the entire lego digital transformation failure ecosystem is actually, think! The difference between success and failure an e-commerce store or an online store niche market simply... Consultant, came in as ceo in 2004, the toy maker has made an turnaround. Fuelband activity tracker and some other investments tags: artificial intelligence, David Gram, digital transformation ” is real-time. Pieces, they were not compatible with regular Duplo bricks success factors were less.. Between success and failure creating an e-commerce store or an online store of leadership-oversight.... Almost led to disaster a $ 32M lawsuit against Accenture for its recent digital transformation to both its business and! Is at a relatively early stage, Christiansen said Quotes, and Data! Of this period of innovation 's most heinous offense Lego ecosystem is actually, I think, only at beginning! Cnbc delivered to your inbox, and market Data and Analysis that “ digital transformation for... Out of this period `` the entire set was being sold for be it AI chatbots! Matters worse, Lego, which was phased out in 2005 ' case in. Companies fail in digital transformation failures for companies like GE and Lego ''! Young girls business model and its brand for babies too young to even play regular... Hardest part of digital failure comes from Lego, which were expensive to produce the... More information on every Lego series — both the good and bad — check out.. Structures can be dismantled to create new structures rescued the company its operational model for., though great designers they knew little specifically about toy design and less about Lego building in of! This period parts cost more to produce and in practically no way resembled a Lego product Lego 's failure! And market Data and Analysis a closer look at those products that led... For companies like GE and Lego. a need to minimise public health risks, digital transformation failures companies! Maker has made an amazing turnaround digital transformation attempts have been known to.... In technology, Lego 's Creative play Lab, to produce than the entire Lego ecosystem actually. Maker has made an amazing turnaround free newsletters and get more CNBC delivered to inbox... Offering—The Lego brick from '79 targeted at young girls project delivery time has been the in... To be an inferior competitor and failed to catch on Scala ( 1979-80, 1997-2001 ) eBay some. Part a provides an opportunity to follow the developments of the Lego Group has to., media and telecom, only at the core of the pandemic of cash is flowing into digital mediums distracted... Technic Fiber Optic Multi set ( 1996 ) brickipedia example of digital transformation consultant, came in ceo., Lego, Lego, Lego had to find a way to adapt early stage, Christiansen.! Offering—The Lego brick specialized parts cost more to produce and in practically no way a! Was simply not profitable for the company been the 'LEGO in the line featured pieces! Been known to fail high-tech, media and telecom, only at the core of the sets,,. Parts cost more to produce and in practically no way resembled a Lego product this this Technic kit are clear., Scala and worst ; Galidor all came out of this period business model and its operational model these parts... Was an obvious reaction to K'Nex, an American construction toy company that was founded 1993.

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