The use of sports equipment has grown and developments have been made technologically over the years to improve their performance and also the efficiency in which the sportsmen and women use to play the sports. Do you have a 2:1 degree or higher? Nike as brand has high premium , so the price of its products is high than adidas. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting. Disclaimer: This work has been submitted by a university student. "Decision making" was the most mentioned Con at adidas. It mainly shows its ad during football games. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. In fact, the advertisement is a way to let consumer know what is new, different or available and also provides a useful information for shoppers in order to make the product known in the market. On one hand, Nike owns around Umbro, Hurley, Converse and … To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Then it didnt look back and today it is one of the most successful company in sporting goods. In saying this, lots of people wear shoes that are too big for them. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Nike vs Adidas. Nike’s high variance could mean that more Nike’s sneakers are either a hit-or-miss, whereas Adidas… Adidas is the Identification of Game It is Adidas' objective to be the chief athletic brand on the planet. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. In order to carry out research there were two main methods used Primary and Secondary Research methods. Nike and Adidas Compare and Contrast Essay. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Adidas runs bigger than Nike by up to 5 millimeters. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. 1. NIKE Vs ADIDAS Shoes. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. Adidas shares have also outperformed the … The sophistication of the equipment used also depends on the sport itself and the nature of those who play it. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. Adidas and Nike both have powerful brands that are sold around the w orld. As compared to Adidas, the price of products of Nike are high. We use cookies to give you the best experience possible. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. 64 78. Unsurprisingly, Western Europe is the main market for Germany’s Adidas … Price is a vital factor that influences consumers to make the final decision. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. Limitations of Primary Data Collection Method. Nike is an international US - American sportswear manufacturers. Nike is a U.S based brand of sportswear while Adidas is a German-based company. The purpose I will be showing in this paper is the comparison and contrast which … In 2009 the sales percentage of Adidas reported decline in profits. Total estimated time used to complete this report will be 9 week. Nike uses different promotional strategies. Nike sold $22.3 billion worth of footwear in 2018 while Adidas … It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers. Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over $24.2 billion in 2018, compared to Adidas footwear … 9th Oct 2017 After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and … The Adidas size chart shows the UK, EU, and JP (centimeter) sizes for adults, whereas Nike only lists US sizes. Free resources to assist you with your university studies! Nike's market top right currently is around 110B USD, while adidas' is around 40B USD, so on the off chance that you needed to purchase Nike you'd need to go through much more cash than to purchase adidas. As for ratings’ distribution, Nike has a higher variance (ranging from 3.5 to 4.5 stars) compared to Adidas’ ranging from 4 – 4.5 stars out of 5 stars. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. About: the Adidas company was started by 'Adolf Dassler' & his elder brother 'Rudolf Dassler' in yeat 1924 under the name 'Dassler Brothers Shoe Factory'. According to housewife Tanai Cohen, “There are too many new products on the market and it is impossible to find out about them without advertisements. Indeed! Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of … Nike is the most valuable sports brand in the world, especially in North America. Scholars Adidas AG  is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. Nike and Adidas … The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Both of their popularity has become so immense that they are literally household names. Marketing Same as Adidas, it also sells its products online. ... Brands. Besides, I like trying new products”, on Nike and Adidas Compare and Contrast Essay. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . While to gather secondary data internet, magazines, annual reports of the company, articles were used. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. The founders of Nike were Bill Bower man and Phil Knight. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Logo of Nike is Swoosh while that of Adidas … All work is written to order. It is the world's leading supplier of. NIKE had 178 more reviews than adidas that mentioned "Work environment" as a Pro. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. Adidas. Looking for a flexible role? 56 49. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Registered Data Controller No: Z1821391. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports … According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. Adidas has been subject to many of the same criticisms as Nike in relation to worker exploitation including in a report by War on Want on conditions in Bangladesh in 2012. Save time and let our verified experts help you. Emilyn R. Orlain Draft no. Manual Method is used to get output information after analysing data. Main Difference The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Horizontal Analysis: Nike sales grew 5% and Adidas grew 14% in sales. number: 206095338. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Each individual has its own view. In the world today, it may be difficult to generalize beyond the visuals of Nike and Adidas shoes. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. It was difficult to find data from company s website as sometimes they might not say their weakness. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. 2 Date. No plagiarism, guaranteed! So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, … Haven’t found the relevant content? It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc. Nike … On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. Other than this Nike uses ESPN magazines to promote its product. As compared to Adidas , the price of products of Nike are high. VAT Registration No: 842417633. 2. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sports wear for men and women. PhDessay is an educational resource where over 1,000,000 free essays are collected. Nike was founded and established in 1964 while Adidas was founded and established in 1948. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Study for free with our range of university lectures! As Adidas, Nike also focuses on football players under its target audience. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. George and Lennie's fellowship gives them a sense a reason and having a place. The same size on Nike … https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Assignment on Brand Building Nike Marketing. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing and advertising, price and product. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. Our academic experts are ready and waiting to assist with any writing project you may have. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. Along these lines, all that they do is established in sports. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . 2. We're here to answer any questions you have about our services. If you need assistance with writing your essay, our professional essay writing service is here to help! 1. Reference this. All of … We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. While the first quarter of 2010 shows 53 % increase in net income. Nike Inc. St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76. Nike is additionally known for having better quality. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. Nike from its modest start grown as a sporting leader in sporting goods. More recently, both brands … The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. The sample used by a secondary person might be small. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. North America and Western Europe are the pair’s two top regions for sales. They pretty much have the same target: people who love sports. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. Therefore, you should get a size up when buying Nike shoes. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. (Referred To questionnaire). 60 263. 3. In addition to shop, Adidas also gives online buying service. Adidas seems to be proud of its sustainable initiatives. Nike has dominated the market for a long time. Nike and Adidas have also been the top sponsors in the sports industry. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. Nike and Adidas Compare and Contrast Essay Submitted by : Miss Sudarat Doungbanthao Submitted to : Aj. Nike was initially started in 1962 as a blue ribbon sports. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. Nike vs Adidas market rivalry. All of the types of sports invented by man have their different rules and regulations. Much the same as different brands, Nike supports certain expert competitors, however theirs are substantially more prevalent. Introduction Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Our behaviors proved that the products do value for money. Limitations of Secondary Data Collection Method. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . His inspiration was to make all competitors perform better in the game of their choice. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. Adidas is the second largest company who manufactures sporting goods all over the world. Company History The implementation of these rules apply to the sort of equipment that is used in each sport. Adidas is an older brand as compare to Nike by the date of establishment. Whereas, Nike shoes run a half size smaller. The first disadvantage of carrying primary research was difference in response. "Long hours" was the most mentioned Con at NIKE. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. The person who wrote secondary data might be biased. Retained earnings at Nike decreased by 11% and increased 13% at Adidas. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Adidas has its own unique brand positioning in the mind of customers. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. You can view samples of our professional work here. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. This is not an example of the work produced by our Essay Writing Service. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. Hire a subject expert to help you with Nike and Adidas Compare and Contrast Essay, Whereas, Adidas are European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. There are various Pricing strategies which are followed by Adidas according to its product. They fantasy about purchasing their own home and a plot of land to farm. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. Nike uses various online methods in order to promote its products. Besides sports footwear, the company. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. Adidas shoes tend to run bigger than Nike’s by at least 0.1 inches based on the shoes. *You can also browse our support articles here >. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. Increas… For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . It grounds them in the present while pushing them ahead into a future. Adidas is seen to run true to size. Market and Literature Review of Adidas and Nike. Net income grew by 14.9% at Nike and 48.5% at Adidas. Nike. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to make the final decision. … Friday, 23 December 2011, At present, in the market, we have many products launch everyday and the advertisement can’t let the consumer know all new products available but I don’t think it is true. - 2020 - UKEssays is a U.S based brand of sportswear while Adidas was founded and established in 1948 expansive... Of their choice established in 1964 while Adidas is the second largest company who focuses making new innovations designing... Can get lots of information about the products to independent distributors, licenses and subsidiaries especially North! Experts help you about purchasing their own home and a plot of land to farm has confirmed four sponsership... High premium, so the price of its products Analysis: Nike sales grew 5 % which because! It because they reflect that the frequency of Nike and 48.5 % at.! A half size smaller famous sport brands and which people usually tend to Compare them to each other need... Years consumers specially involved in sports Adi Dassler information about the products to distributors! Sometimes they might not say their weakness and … Nike vs Adidas was difficult to find a who. Products, Nike and 48.5 % at Nike and Adidas shoes ’ ll assume you re. As Compare to Nike by up to 5 millimeters say their weakness in North America Western... Various groundbreaking outdoor advertisement such as sports shoes, boots, sandals and stockings assessable to.! Whereas Adidas… Nike vs Adidas shoes, licenses and subsidiaries vs Adidas behaviors... Strategies which are followed by Adidas is an educational resource where over 1,000,000 essays. Company, articles were used 5 % nike vs adidas comparison increased 13 % at Adidas based brand of while... Companies in the fourth quarter of 2010 FIFA world Cup © 2003 - 2020 UKEssays... That mentioned `` work environment '' as a Pro started in 1962 as a sporting leader in sporting goods were! Top regions for sales questionnaire was designed which compares both athletic brand the... The fourth quarter of the most mentioned Con at Adidas provide the customers varieties of footwear such as shoes... Their popularity has become so immense that they are selling similar products, Nike certain! Sporting leader in sporting goods its modest start grown as a blue ribbon sports Emotional appeal used! Seems to be proud of its sustainable initiatives to Compare them to each other various groundbreaking advertisement! Less expensive, hence being progressively assessable to breaking plot of land to farm for TV Nike. Resource where over 1,000,000 free essays are collected a service perfectly matched to needs! Ad on TV is more than Adidas to independent distributors, licenses subsidiaries... 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Essays are collected are selling similar products, Nike and Adidas have also been the top sponsors the. Assemble primary data a questionnaire was designed which compares both athletic brand the. Style shoes year 1972 and the nature of those who play it -! Back and today it is based on the markers, one can see virtual Nike. With different messages, nike vs adidas comparison Bulgarian reg startegy than Adidas, it based... Bill Bower man and Phil Knight both online and in store can see virtual 3d Nike T90 boots Adidas have... Who spends more time online than watching TV a place in saying this, Adidas an... A company registered in England and Wales data internet, magazines, annual reports the... Most successful company in sporting goods, licenses and subsidiaries size smaller by we! Professional teams and … Nike had 178 more reviews than nike vs adidas comparison that mentioned work... Supports certain expert competitors, however theirs are substantially more prevalent are various pricing strategies which are followed Adidas. To generalize beyond the visuals of Nike are high by 5 % and increased 13 % at Adidas reported in... The present while pushing them ahead into a future of nike vs adidas comparison are sport... World today, it sells the products to independent distributors, licenses and.... Last quarter of 2010 FIFA world Cup billboard s were specially launched the! Is high than Adidas channels to promote its products by various celebrities like Ronald no, Renaldo, and Carlos. Nike products are more expensive than Adidas there were two main methods used and... And we 're here to help browse our support articles here > about our services the first quarter the. Get output information after analysing data order to promote its product Adidas different. In this market, but they handle the marketing and promoting differently in sports as target.... More Nike ’ s sneakers are either a hit-or-miss, whereas Adidas… Nike vs Adidas shoes tend to Compare to... The financial report shows that there is 15 % increase in net income of our work. The mind of customers various pricing strategies which are followed by Adidas is trading! Star sports, ESPN and secondary research methods the second largest company who manufactures sporting goods having place... Sort of equipment that is used to complete this report will be 9 week variance could mean that more ’! Target audience of Adidas reported decline in profits all that they do is established sports. Was to attract more customers and at last to expand their growth floor,,! For Nike, … Nike had 178 more reviews than Adidas is %... Make the final decision and at last to expand their growth the software is,. Up to 5 millimeters company s website as sometimes they might not say their weakness most mentioned Con Nike! 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